Reader Profile

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Carolina Gardener readers are some of your best customers. They are gardening enthusiasts who use the magazine as a resource for plant information, ideas and most importantly, purchases.

Demographics at a Glance:

Affluent, Educated Homeowners

Average Age:
		59 years
Sex:
	Male	19%
	Female	81%
Income:
	$100,000 +	28%
	$75,000-$100,000	21%
	$40,000-$75,000	32%
Home Ownership:
	Primary Residence	82%
	Second Home	18%
Education Average:
		College Degree
Use Internet Regularly:
		68%
Save Every Issue:
		88%
Use advertising for purchases:
		72%
Travel in the Southeast:
		79%

Buying Habits:

57% spend over $400 each year on garden beautification

Purchases:
	Bulbs	80%
	Flower Plants/seed	98%
	Vegetable Plants/seed	68%
	Woody Plants	67%
	Water Plants	20%
	Pavers/Stone/Walls	28%
	Outdoor Furniture	30%
	Sculpture	36%

Gardening Habits:

Almost half of our readers are experienced gardeners & spend considerable time on their avocation.

Gardening Skill:
	Experienced Gardeners	45%
	Intermediate Gardeners	48%
Time in the Garden:
	1-7 hours/week	28%
	8-14 hours/week	42%
	15-21 hours/week	21%
	More than 21 hours/week	9%

Source: 2004 Carolina Gardener Reader Survey

To place an ad or request a media kit, call (800) 245-0142, or contact:
Kathy Hogrefe at kathyh@carolinagardener.com.