Demographics of Our Magazine
Carolina Gardener readers are some of your best customers. They are gardening enthusiasts who use the magazine as a resource for plant information, ideas and most importantly, purchases.
Our readers are the right audience:
Average household income:
Attended College:
Homeowner:
Average time per week spent in the garden:
Consider themselves to be intermediate or expert gardeners:
Our readers spend money:
94% of our readers use our magazine for product or services information.
They spent an average of $4,954 on gardening last year.
They visit garden centers an average of 4.4 times/month during the growing season and 1.5 times/month during the off-season.
77% are willing to travel at least 30-60 miles to visit a garden center/nursery they have never been to before.
Percentage of our readers planning to purchase in the next 12 months:
- 90% Amendments, Mulches or Soil
- 89% Flowers, Trees or Shrubs
- 78% Seeds or Bulbs
- 77% Chemicals, Fertilizers or Pesticides
- 72% Vegetables, Herbs or Fruit
- 60% Wildlife Items
- 49% Tools or Equipment
- 47% Statuary, Ornaments or other Garden Art
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Source: 2009 State-by-State Gardening Reader Survey
To place an ad or request a media kit, call (888) 265-3600, or contact:
Kathy Hogrefe at kathyh@carolinagardener.com.
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